Holdings: Strong brands, strong relationships

Strong brands, strong relationships

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Bibliographic Details
Other Authors:	Fournier, Susan (Editor), Breazeale, Michael, 1964- (Editor), Avery, Jill (Editor)
Format:	Book
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2015
Edition:	First published
Subjects:	řízení značky obchodní značky spotřebitelské chování brand management brand name products consumer behavior kolektivní monografie collective monographs
ISBN:	9781138786820 978-1-138-78683-7 978-1-315-76707-9
Physical Description:	xxxix, 435 stran : ilustrace ; 24 cm

Cover

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Table of contents

Glossary of Terms

Status	Description	Location	Call Number
Status 30 days	Description Location	Open access collection	Call Number	005/STRONG
Status In house loan	Description Location	Study room - 3rd floor	Call Number	005/STRONG

Status	Description	Location	Call Number
30 days		Open access collection	005/STRONG
In house loan		Study room - 3rd floor	005/STRONG