What great brands do : the seven brand-building principles that separate the best from the rest

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Bibliographic Details
Main Author Yohn, Denise Lee, 1967- (Author)
Format Book
LanguageEnglish
Published San Francisco : Jossey-Bass, A Wiley Brand, [2014]
EditionFirst edition
Subjects
řízení značky
obchodní značky
brand management
brand name products
příručky
handbooks, manuals, etc
ISBN9781118611258
978-1-118-82440-5
978-1-118-82433-7
Physical Descriptionvii, 262 stran : ilustrace ; 24 cm

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status Long term loan – Due: 21.12.2028 More Information Location FaME Call Number 005/YOHN,D.L.

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