Holdings: What great brands do :

What great brands do : the seven brand-building principles that separate the best from the rest

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Bibliographic Details
Main Author:	Yohn, Denise Lee, 1967- (Author)
Format:	Book
Language:	English
Published:	San Francisco : Jossey-Bass, A Wiley Brand, [2014]
Edition:	First edition
Subjects:	řízení značky obchodní značky brand management brand name products příručky handbooks, manuals, etc
ISBN:	9781118611258 978-1-118-82440-5 978-1-118-82433-7
Physical Description:	vii, 262 stran : ilustrace ; 24 cm

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Status	Description	Location	Call Number
Status Long term loan – Due : 21.12.2028 Recall This	Description Location	FaME	Call Number	005/YOHN,D.L.

Status	Description	Location	Call Number
Long term loan - Due : 21.12.2028 Recall This		FaME	005/YOHN,D.L.