The innovator's hypothesis : how cheap experiments are worth more than good ideas

• Main Author: Schrage, Michael, (Author)
• Format: eBook
• Language: English
• Published: Cambridge, Massachusetts : The MIT Press, [2014]
• Subjects: Technological innovations.; Creative ability in business.; elektronické knihy; electronic books
• ISBN: 9780262323048; 9780262028363; 9780262323055; 9781322181127
• Physical Description: 1 online zdroj (xvi, 237 pages)

In this book Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively--and competitively--crafting business experiments that make top management sit up and take notice. Creativity within constraints--clear deadlines and clear deliverables--is what serious innovation cul...