The innovator's hypothesis : how cheap experiments are worth more than good ideas

In this book Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively--and competitively--crafting business experiments that make top management sit up and take notice. Creativity within constraints--clear deadlines and clear deliverables--is what serious innovation cul...

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Bibliographic Details
Main Author: Schrage, Michael, (Author)
Format: eBook
Language: English
Published: Cambridge, Massachusetts : The MIT Press, [2014]
Subjects:
ISBN: 9780262323048
9780262028363
9780262323055
9781322181127
Physical Description: 1 online zdroj (xvi, 237 pages)

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