Hodnotová orientace a využití apelů v tiskové reklamě v České republice = Value orientation and use of appeals in printed advertisement in the Czech Republic : teze disertační práce

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Bibliographic Details
Main Author: Roubalíková, Jana, 1981- (Dissertant)
Corporate Author: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Other Authors: Kloudová, Jitka, 1962- (Thesis advisor)
Format: Book
Language: Czech
Published: Zlín : Univerzita Tomáše Bati ve Zlíně, 2014
Series: Doctoral thesis summary
Subjects:
ISBN: 9788074544552
Physical Description: 40 s. : il. ; 21 cm

Cover

Table of contents

Status Description Location Call Number
Status
In house loan
Description

Location
Information desk - 3rd floor Call Number K/ROUBALÍKOVÁ,J.

Status Description Location Call Number
In house loan Information desk - 3rd floor K/ROUBALÍKOVÁ,J.