New product development from initial idea to product management

• Main Author: Annacchino, Marc A.
• Format: eBook
• Language: English
• Published: Amsterdam ; Boston, MA : Butterworth-Heinemann, 2003.
• Subjects: New products > Planning.; Product management.; elektronické knihy; electronic books
• ISBN: 9780080469898; 9780750677325
• Physical Description: 1 online zdroj (xxxii, 567 pages) : illustrations

Covers the entire process of product development from idea to launch without missing a step!