Účinnost vybraných témat sociální reklamy na studenty vysokých škol do 26 let = The effectiveness of selected topics of social advertising focused on university students under 26 years : teze disertační práce

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Bibliographic Details
Main Author	Harantová, Lenka, 1984- (Dissertant)
Corporate Author	Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Other Authors	Kozák, Vratislav, 1956- (Thesis advisor)
Format	Book
Language	Czech
Published	Zlín : Univerzita Tomáše Bati ve Zlíně, 2014
Series	Doctoral thesis summary
Subjects	sociální reklama > Česko reklamní kampaně > Česko vysokoškolští studenti > Česko vliv médií > Česko social advertising > Czechia advertising campaigns > Czechia college students > Czechia media influence > Czechia disertace teze dissertations abstracts
ISBN	9788074544545
Physical Description	48 s. : il. ; 21 cm

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Status	More Information	Location	Call Number
Status In house loan	More Information	Location Information desk - 3rd floor	Call Number K/HARANTOVÁ,L.