Luxury brand marketing: consequence of Chinese consumer behavior = Marketing luxusních značek: konsekvence chování čínských spotřebitelů : doctoral thesis summary

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Bibliographic Details
Main Author	Guo, Yiying, 1982- (Dissertant)
Corporate Author	Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Other Authors	Chovancová, Miloslava, 1952- (Thesis advisor)
Format	Book
Language	English
Published	Zlín : Tomas Bata University, 2014
Series	Doctoral thesis summary
Subjects	luxusní zboží > Čína spotřebitelské chování > Čína strategický marketing řízení značky luxuries > China consumer behavior > China strategic marketing brand management disertace teze dissertations abstracts
ISBN	9788074544613
Physical Description	44 s. : il. ; 21 cm

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