Holdings: Luxury brand marketing: consequence of Chinese consumer behavior =

Luxury brand marketing: consequence of Chinese consumer behavior = Marketing luxusních značek: konsekvence chování čínských spotřebitelů : doctoral thesis summary

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Bibliographic Details
Main Author:	Guo, Yiying, 1982- (Dissertant)
Corporate Author:	Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Other Authors:	Chovancová, Miloslava, 1952- (Thesis advisor)
Format:	Book
Language:	English
Published:	Zlín : Tomas Bata University, 2014
Series:	Doctoral thesis summary
Subjects:	luxusní zboží > Čína spotřebitelské chování > Čína strategický marketing řízení značky luxuries > China consumer behavior > China strategic marketing brand management disertace teze dissertations abstracts
ISBN:	9788074544613
Physical Description:	44 s. : il. ; 21 cm

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Glossary of Terms

Status	Description	Location	Call Number
Status In house loan	Description Location	Information desk - 3rd floor	Call Number	K/GUO,Y.

Status	Description	Location	Call Number
In house loan		Information desk - 3rd floor	K/GUO,Y.