Essentials of marketing : a marketing strategy planning approach

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Bibliographic Details
Main Authors	Perreault, William D. (Author), Cannon, Joseph P. (Author), McCarthy, E. Jerome 1928- (Author)
Format	Book
Language	English
Published	New York : McGraw-Hill Education, [2015]
Edition	Fourteenth edition
Subjects	marketing strategický marketing strategic marketing učebnice textbooks
ISBN	9781259251634
Physical Description	xliii, 717 stran : barevné ilustrace, 28 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/PERREAULT,W.D.

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