Essentials of marketing : a marketing strategy planning approach

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Bibliographic Details
Main Authors: Perreault, William D. (Author), Cannon, Joseph P. (Author), McCarthy, E. Jerome 1928- (Author)
Format: Book
Language: English
Published: New York : McGraw-Hill Education, [2015]
Edition: Fourteenth edition
Subjects:
marketing
strategický marketing
strategic marketing
učebnice
textbooks
ISBN: 9781259251634
Physical Description: xliii, 717 stran : barevné ilustrace, 28 cm

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Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/PERREAULT,W.D.

Status Description Location Call Number
In house loan Study room - 3rd floor 339.138/PERREAULT,W.D.

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