Consumer-driven innovation in food and personal care products

• Corporate Author: New Zealand. Plant & Food Research.
• Other Authors: Jaeger, Sara R., MacFie, H. J. H.
• Format: eBook
• Language: English
• Published: Oxford : Woodhead Pub., 2010.
• Series: Woodhead Publishing in food science, technology, and nutrition ; no. 195.
• Subjects: Food industry and trade > Technological innovations.; Cosmetics > Technological innovations.; elektronické knihy; electronic books
• ISBN: 9781845699970; 9781845695675; 9781613443521
• Physical Description: 1 online zdroj (xxxii, 645 p.) : ill.

Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside me...