Consumer-driven innovation in food and personal care products
Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside me...
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| Corporate Author | |
|---|---|
| Other Authors | , |
| Format | eBook |
| Language | English |
| Published |
Oxford :
Woodhead Pub.,
2010.
|
| Series | Woodhead Publishing in food science, technology, and nutrition ;
no. 195. |
| Subjects | |
| Online Access | Full text |
| ISBN | 9781845699970 9781845695675 9781613443521 |
| ISSN | 2042-8049 ; |
| Physical Description | 1 online zdroj (xxxii, 645 p.) : ill. |
Glossary of Terms