Qualitative consumer & marketing research

"Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a pract...

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Bibliographic Details
Main Authors Belk, Russell W., 1945- (Author), Fischer, Eileen, 1959- (Author), Kozinets, Robert V., 1964- (Author)
Format Book
LanguageEnglish
Published Los Angeles : SAGE, 2013
EditionFirst published
Subjects
marketingový výzkum
kvalitativní výzkum
spotřebitelé
marketing research
qualitative research
consumers
příručky
handbooks, manuals, etc
ISBN9780857027665
978-0-85702-767-2
Physical Description234 stran : černobílé ilustrace ; 25 cm

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/BELK,R.
Status 30 days More Information Location Open access collection Call Number 339.138/BELK,R.
Status 30 days More Information Location Open access collection Call Number 339.138/BELK,R.

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