Qualitative consumer & marketing research

"Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a pract...

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Bibliographic Details
Main Authors: Belk, Russell W., 1945- (Author), Fischer, Eileen, 1959- (Author), Kozinets, Robert V., 1964- (Author)
Format: Book
Language: English
Published: Los Angeles : SAGE, 2013
Edition: First published
Subjects:
marketingový výzkum
kvalitativní výzkum
spotřebitelé
marketing research
qualitative research
consumers
příručky
handbooks, manuals, etc
ISBN: 9780857027665
978-0-85702-767-2
Physical Description: 234 stran : černobílé ilustrace ; 25 cm

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Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
30 days – Due : 03.02.2025  Recall This 		Description

Location
 Open access collection Call Number 339.138/BELK,R.
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/BELK,R.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/BELK,R.

Status Description Location Call Number
30 days - Due : 03.02.2025  Recall This Open access collection 339.138/BELK,R.
30 days Open access collection 339.138/BELK,R.
In house loan Study room - 3rd floor 339.138/BELK,R.

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