CRM : the foundation of contemporary marketing strategy

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Bibliographic Details
Main Authors	Baran, Roger J. 1945- (Author), Galka, Robert J. (Author)
Format	Book
Language	English
Published	New York ; London : Routledge, Taylor & Francis Group, 2013
Subjects	řízení vztahů se zákazníky strategický marketing customer relationship management strategic marketing učebnice textbooks
ISBN	9780415896566 978-0-415-89657-3 978-0-203-10757-7
Physical Description	ix, 393 stran : ilustrace ; 26 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 005/BARAN,R.J.
Status 30 days	More Information	Location Open access collection	Call Number 005/BARAN,R.J.