CRM : the foundation of contemporary marketing strategy

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Bibliographic Details
Main Authors: Baran, Roger J. 1945- (Author), Galka, Robert J. (Author)
Format: Book
Language: English
Published: New York ; London : Routledge, Taylor & Francis Group, 2013
Subjects:
řízení vztahů se zákazníky
strategický marketing
customer relationship management
strategic marketing
učebnice
textbooks
ISBN: 9780415896566
978-0-415-89657-3
978-0-203-10757-7
Physical Description: ix, 393 stran : ilustrace ; 26 cm

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Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
30 days 		Description

Location
 Open access collection Call Number 005/BARAN,R.J.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 005/BARAN,R.J.

Status Description Location Call Number
30 days Open access collection 005/BARAN,R.J.
In house loan Study room - 3rd floor 005/BARAN,R.J.

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