How to measure digital marketing : metrics for assessing impact and designing success

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Bibliographic Details
Main Author	Florès, Laurent, 1967- (Author)
Format	Book
Language	English
Published	Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2014
Edition	1st pub.
Subjects	internetový marketing webová analytika měření ekonomická efektivnost Internet marketing web analytics measurement economic efficiency příručky handbooks, manuals, etc
ISBN	9781137340689
Physical Description	xvi, 255 s. : il. ; 23 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/FLORÉS,L.

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