Contemporary brand management

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Bibliographic Details
Main Authors Johansson, Johny K. (Author), Carlson, Kurt A., 1968- (Author)
Format Book
LanguageEnglish
Published Thousand Oaks : SAGE, c2015
Subjects
řízení značky
strategický management
brand management
strategic planning
učební texty
educational texts
ISBN9781452242873
978-1-4833-1196-8
Physical Descriptionxi, 259 s. ; il. : 24 cm

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 005/JOHANSSON,J.K.

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