Essentials of marketing research : putting research into practice

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Bibliographic Details
Main Authors	Clow, Kenneth E. (Author), James, Karen E. (Author)
Format	Book
Language	English
Published	Thousand Oaks, Calif. : SAGE, c2014
Subjects	marketingový výzkum marketing research příručky handbooks, manuals, etc
ISBN	9781412991308
Physical Description	xxii, 497 s. : il. ; 25 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/CLOW,K.E.
Status 30 days	More Information	Location Open access collection	Call Number 339.138/CLOW,K.E.

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