Holdings: Principles of integrated marketing communications

Principles of integrated marketing communications

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Bibliographic Details
Main Author:	Ang, Lawrence (Author)
Format:	Book
Language:	English
Published:	Port Melbourne : Cambridge University Press, 2014
Edition:	1st pub.
Subjects:	marketingová komunikace reklama a propagace public relations communication in marketing advertising příručky handbooks, manuals, etc
ISBN:	9781107649187
Physical Description:	xii, 401 s. : il. (částečně barev.) ; 26 cm

Status	Description	Location	Call Number
Status In house loan	Description Location	Study room - 3rd floor	Call Number	339.138/ANG,L.

Status	Description	Location	Call Number
In house loan		Study room - 3rd floor	339.138/ANG,L.