Principles of integrated marketing communications

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Bibliographic Details
Main Author	Ang, Lawrence (Author)
Format	Book
Language	English
Published	Port Melbourne : Cambridge University Press, 2014
Edition	1st pub.
Subjects	marketingová komunikace reklama a propagace public relations communication in marketing advertising příručky handbooks, manuals, etc
ISBN	9781107649187
Physical Description	xii, 401 s. : il. (částečně barev.) ; 26 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/ANG,L.

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