Advertising and promotion : an integrated marketing communications perspective

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Bibliographic Details
Main Authors	Belch, George E. 1951- (Author), Belch, Michael A. (Author)
Format	Book
Language	English
Published	[Singapore?] : McGraw-Hill Education, c2015
Edition	10th global ed.
Subjects	reklama a propagace marketingová komunikace advertising communication in marketing příručky handbooks, manuals, etc
ISBN	9789814575119 981-4575-11-9
Physical Description	xxxvi, 842 s. : il. (převážně barev.) ; 28 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days	More Information	Location Open access collection	Call Number 659/BELCH,G.E.
Status 30 days	More Information	Location Open access collection	Call Number 659/BELCH,G.E.
Status Long term loan – Due: 31.12.2027	More Information	Location FMC	Call Number 659/BELCH,G.E.