Advertising and promotion : an integrated marketing communications perspective

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Bibliographic Details
Main Authors: Belch, George E. 1951- (Author), Belch, Michael A. (Author)
Format: Book
Language: English
Published: [Singapore?] : McGraw-Hill Education, c2015
Edition: 10th global ed.
Subjects:
reklama a propagace
marketingová komunikace
advertising
communication in marketing
příručky
handbooks, manuals, etc
ISBN: 9789814575119 981-4575-11-9
Physical Description: xxxvi, 842 s. : il. (převážně barev.) ; 28 cm

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Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 31.12.2027 		Description

Location
 FMK Call Number 659/BELCH,G.E.
Status
30 days 		Description

Location
 Open access collection Call Number 659/BELCH,G.E.
Status
30 days – Due : 13.01.2025  Recall This 		Description

Location
 Open access collection Call Number 659/BELCH,G.E.

Status Description Location Call Number
Long term loan - Due : 31.12.2027 FMK 659/BELCH,G.E.
30 days Open access collection 659/BELCH,G.E.
30 days - Due : 13.01.2025  Recall This Open access collection 659/BELCH,G.E.

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