Designing B2B brands : lessons from Deloitte and 195,000 brand managers

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Bibliographic Details
Main Authors	Martinez Onaindia, Carlos (Author), Resnick, Brian, 1974- (Author)
Format	Book
Language	English
Published	Hoboken, N.J. : Wiley, c2013
Subjects	řízení značky obchodní značky design loga image organizace brand management brand name products logos (symbols) corporate image příručky handbooks, manuals, etc
ISBN	9781118457474
Physical Description	xiii, 209 s. : barev. il. ; 29 cm

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