Business to business marketing management : a global perspective

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Bibliographic Details
Main Authors	Zimmerman, Alan S., 1942- (Author), Blythe, Jim, 1951- (Author)
Format	Book
Language	English
Published	London ; New York : Routledge, 2013
Edition	2nd ed.
Subjects	průmyslový marketing marketingový management industrial marketing marketing management učebnice vysokých škol textbooks (higher)
ISBN	9780415537032 978-0-415-53702-5
Physical Description	xxiv, 498 s. : il. ; 25 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days	More Information	Location Open access collection	Call Number 339.138/ZIMMERMAN,A.
Status 30 days	More Information	Location Open access collection	Call Number 339.138/ZIMMERMAN,A.