Holdings: Business to business marketing management :

Business to business marketing management : a global perspective

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Bibliographic Details
Main Authors:	Zimmerman, Alan S., 1942- (Author), Blythe, Jim, 1951- (Author)
Format:	Book
Language:	English
Published:	London ; New York : Routledge, 2013
Edition:	2nd ed.
Subjects:	průmyslový marketing marketingový management industrial marketing marketing management učebnice vysokých škol textbooks (higher)
ISBN:	9780415537032 978-0-415-53702-5
Physical Description:	xxiv, 498 s. : il. ; 25 cm

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Status	Description	Location	Call Number
Status 30 days	Description Location	Open access collection	Call Number	339.138/ZIMMERMAN,A.
Status 30 days	Description Location	Open access collection	Call Number	339.138/ZIMMERMAN,A.

Status	Description	Location	Call Number
30 days		Open access collection	339.138/ZIMMERMAN,A.
30 days		Open access collection	339.138/ZIMMERMAN,A.