Consumer behaviour and branding : building domestic brands in developing countries

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Bibliographic Details
Main Authors: Wanninayake, W. M. C. Bandara (Author), Chovancová, Miloslava, 1952- (Author)
Format: Book
Language: English
Published: Žilina : Georg, 2013
Edition: 1st ed.
Subjects:
obchodní značky > rozvojové země
řízení značky > rozvojové země
spotřebitelské chování > rozvojové země
brand name products > developing countries
brand management > developing countries
consumer behavior > developing countries
monografie
monographs
ISBN: 9788081540561
Physical Description: 221, [25] s. : il. ; 24 cm

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ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 658/WANNINAYAKE,W.M.C.B.

Status Description Location Call Number
In house loan Study room - 3rd floor 658/WANNINAYAKE,W.M.C.B.

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