Consumer behaviour and branding : building domestic brands in developing countries

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Bibliographic Details
Main Authors	Wanninayake, W. M. C. Bandara (Author), Chovancová, Miloslava, 1952- (Author)
Format	Book
Language	English
Published	Žilina : Georg, 2013
Edition	1st ed.
Subjects	obchodní značky > rozvojové země řízení značky > rozvojové země spotřebitelské chování > rozvojové země brand name products > developing countries brand management > developing countries consumer behavior > developing countries monografie monographs
ISBN	9788081540561
Physical Description	221, [25] s. : il. ; 24 cm

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Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 658/WANNINAYAKE,W.M.C.B.