Social media in strategic management

• Other Authors: Olivas-Lujan, Miguel R., Bondarouk, Tanya, 1967-
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald, 2013.
• Series: Advanced series in management, v. 11
• Subjects: Strategic planning.; Social media.; elektronické knihy; electronic books
• ISBN: 9781781908990
• ISSN: 1877-6361 ;
• Physical Description: 1 online zdroj (xvi, 276 p.) : ill.

Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Strategically-minded manager s, researchers and students cannot afford to ignore the new ways in which interactions with customers, employees, shareholders, and many other important con...