New food product development from concept to marketplace

• Main Author: Fuller, Gordon W.
• Format: eBook
• Language: English
• Published: Boca Raton : Taylor & Francis, 2011.
• Edition: 3rd ed.
• Subjects: Food > Marketing.; Food > Research.; New products > Marketing.; Product management.; Food industry and trade > Technological innovations.; elektronické knihy; electronic books
• ISBN: 9781439818657
• Physical Description: xix, 487 p. : ill.