Holdings: Lifestyle brands :

Lifestyle brands : a guide to aspirational marketing

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Bibliographic Details
Main Authors:	Saviolo, Stefania, 1965- (Author), Marazza, Antonio (Author)
Format:	Book
Language:	English
Published:	Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013
Subjects:	marketing cílený marketing obchodní značky produktový management životní styl spotřebitelské chování target marketing brand name products product management life style consumer behavior příručky handbooks, manuals, etc
ISBN:	9781137285928
Physical Description:	xiv, 141 s. : il. 24 cm

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Glossary of Terms

Status	Description	Location	Call Number
Status In house loan	Description Location	Study room - 3rd floor	Call Number	339.138/SAVIOLO,S.

Status	Description	Location	Call Number
In house loan		Study room - 3rd floor	339.138/SAVIOLO,S.