Lifestyle brands : a guide to aspirational marketing

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Bibliographic Details
Main Authors	Saviolo, Stefania, 1965- (Author), Marazza, Antonio (Author)
Format	Book
Language	English
Published	Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013
Subjects	marketing cílený marketing obchodní značky produktový management životní styl spotřebitelské chování target marketing brand name products product management life style consumer behavior příručky handbooks, manuals, etc
ISBN	9781137285928
Physical Description	xiv, 141 s. : il. 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/SAVIOLO,S.