Brand media strategy : integrated communications planning in the digital era

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Bibliographic Details
Main Author	Young, Antony, 1964- (Author)
Format	Book
Language	English
Published	New York, NY : Palgrave Macmillan, c2014
Edition	2nd ed.
Subjects	obchodní značky řízení značky strategický marketing internetový marketing sociální média brand name products brand management strategic marketing Internet marketing social media příručky handbooks, manuals, etc
ISBN	9781137279569
Physical Description	xii, 242 s. : il. ; 25 cm

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Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/YOUNG,A.
Status 30 days	More Information	Location Open access collection	Call Number 339.138/YOUNG,A.