Holdings: Brand media strategy :

Brand media strategy : integrated communications planning in the digital era

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Bibliographic Details
Main Author:	Young, Antony, 1964- (Author)
Format:	Book
Language:	English
Published:	New York, NY : Palgrave Macmillan, c2014
Edition:	2nd ed.
Subjects:	obchodní značky řízení značky strategický marketing internetový marketing sociální média brand name products brand management strategic marketing Internet marketing social media příručky handbooks, manuals, etc
ISBN:	9781137279569
Physical Description:	xii, 242 s. : il. ; 25 cm

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Table of contents

Glossary of Terms

Status	Description	Location	Call Number
Status 30 days	Description Location	Open access collection	Call Number	339.138/YOUNG,A.
Status In house loan	Description Location	Study room - 3rd floor	Call Number	339.138/YOUNG,A.

Status	Description	Location	Call Number
30 days		Open access collection	339.138/YOUNG,A.
In house loan		Study room - 3rd floor	339.138/YOUNG,A.