I is an other : the secret life of metaphor and how it shapes the way we see the world

Geary's adept explication of the metaphor's role in defining perceptions analyzes how metaphors are used in advertising, scientific discoveries, economics, and politics, as well as how metaphors play in conceptual comprehension and long-term memory

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Bibliographic Details
Main Author Geary, James, 1962- (Author)
Format Book
LanguageEnglish
Published New York : Harper Perennial, 2012
Edition1st ed.
Subjects
ISBN9780061710292
Physical Description297 s. : il. ; 21 cm

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Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 801/GEARY,J.