Marketing as strategy : understanding the CEO's agenda for driving growth and innovation

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Bibliographic Details
Main Author: Kumar, Nirmalya (Author)
Format: Book
Language: English
Published: Boston, Mass. : Harvard Business School Press, c2004
Subjects:
strategický marketing
strategic marketing
příručky
handbooks
ISBN: 1591392101 978-1-59139-210-1
Physical Description: xv, 270 s. : il. ; 24 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Online Access: Online Resources | Online Resources
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room UH Call Number 339.138/KUMAR,N.

Status Description Location Call Number
In house loan Study room UH 339.138/KUMAR,N.

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