Marketing as strategy : understanding the CEO's agenda for driving growth and innovation
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| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
Boston, Mass. :
Harvard Business School Press,
c2004
|
| Subjects | |
| Online Access | Obsah Vydavatelská anotace |
| ISBN | 1591392101 978-1-59139-210-1 |
| Physical Description | xv, 270 s. : il. ; 24 cm |
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| Status | More Information | Location | Call Number | |
|---|---|---|---|---|
| Status In house loan | More Information | Location Study room UH | Call Number 339.138/KUMAR,N. |