Marketing 3.0 : from products to customers to the human spirit

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Bibliographic Details
Main Authors	Kotler, Philip, 1931- (Author), Kartajaya, Hermawan, 1947- (Author), Setiawan, Iwan (Author)
Corporate Author	John Wiley & Sons
Format	Electronic eBook
Language	English
Published	Hoboken : Wiley, [2010]
Subjects	marketing marketing > sociologické aspekty marketing > kulturní aspekty marketing > environmentální aspekty marketing > sociological aspects marketing > cultural aspects marketing > environmental aspects příručky elektronické knihy handbooks, manuals, etc electronic books
Online Access	Full text
ISBN	9781118257883 978-0-470-59882-5
Physical Description	1 online zdroj (xv, 188 stran) : ilustrace

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