Výzkum využití marketingových aktivit pro úspěch filmu a využití filmu pro podporu produktu, odvětví a oblasti = Research of utilization of the marketing activities for the success of the film and utilization of the film for the support of a product, sector and region : teze disertační práce

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Bibliographic Details
Main Author: Vican, Tomáš, 1972- (Dissertant)
Corporate Author: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Other Authors: Kozák, Vratislav, 1956- (Thesis advisor)
Format: Book
Language: Czech
Published: Zlín : Univerzita Tomáše Bati ve Zlíně, 2013 [i.e. 2014]
Series: Teze disertační práce
Subjects:
reklama a propagace
product placement
marketing destinací
film
advertising
destination marketing
disertace
teze
dissertations
abstracts
ISBN: 9788074543463
Physical Description: 56 s. : il. ; 21 cm

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Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Information desk - 3rd floor Call Number K/VICAN,T.

Status Description Location Call Number
In house loan Information desk - 3rd floor K/VICAN,T.

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