Political marketing : principles and applications

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Bibliographic Details
Main Author	Lees-Marshment, Jennifer (Author)
Format	Book
Language	English
Published	London ; New York : Routledge, 2014
Edition	2nd ed.
Subjects	politický marketing politická kampaň marketingová komunikace politická komunikace political marketing political campaigns communication in marketing communication in politics případové studie učebnice vysokých škol case studies textbooks (higher)
ISBN	9780415632072 9781315775043
Physical Description	xiv, 273 s. ; 25 cm

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Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 32/LEES-MARSHMENT,J.