Precision marketing : maximizing revenue through relevance

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Bibliographic Details
Main Authors	Zoratti, Sandra (Author), Gallagher, Lee (Author)
Corporate Author	EBSCO Publishing (firma)
Format	Electronic eBook
Language	English
Published	London : Kogan Page, 2012
Subjects	marketing cílený marketing spotřebitelské chování segmentace trhu target marketing consumer behavior market segmentation příručky elektronické knihy handbooks and manuals electronic books
Online Access	Full text
ISBN	9780749465360 978-0-7494-6535-3
Physical Description	1 online zdroj (xvi, 208 stran) : ilustrace

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