Financial services marketing : an international guide to principles and practice

• Main Authors: Ennew, Christine (Author), Waite, Nigel (Author)
• Corporate Author: EBSCO Publishing (firma)
• Format: Electronic eBook
• Language: English
• Published: London ; New York : Routledge, Taylor & Francis Group, 2013
• Edition: Second edition
• Subjects: finanční služby; marketing; financial services industry; příručky; elektronické knihy; electronic books; handbooks, manuals, etc
• ISBN: 9780203521649
• Physical Description: 1 online zdroj (xxii, 495 stran) : ilustrace