Handbook of social media management : value chain and business models in changing media markets

• Corporate Author: EBSCO Publishing (firma)
• Other Authors: Friedrichsen, Mike, 1961- (Editor), Mühl-Benninghaus, Wolfgang, 1953- (Editor)
• Format: Electronic eBook
• Language: English
• Published: Berlin : Springer, [2013]
• Series: Media business and innovation
• Subjects: sociální média; masmédia; public relations; social media; mass media; příručky; elektronické knihy; handbooks and manuals; electronic books
• ISBN: 9783642288975; 978-3-642-28896-8
• Physical Description: 1 online zdroj (ix, 880 stran) : ilustrace