Winning at new products : creating value through innovation

• Main Author: Cooper, Robert G. 1943- (Author)
• Corporate Author: EBSCO Publishing (firma)
• Format: eBook
• Language: English
• Published: New York : Basic Books, a member of the Perseus Books Group, [2011]
• Edition: Fourth edition
• Subjects: management inovací; výrobky; innovation management; commercial products; příručky; elektronické knihy; handbooks, manuals, etc; electronic books
• ISBN: 9780465025848; 978-0-465-02578-7
• Physical Description: 1 online zdroj (xv, 391 stran) : ilustrace