The new strategic brand management advanced insights and strategic thinking

• Main Author: Kapferer, Jean-Noël (Author)
• Corporate Author: EBSCO Publishing (firma)
• Format: eBook
• Language: English
• Published: London ; Philadelphia : Kogan Page, 2012
• Edition: 5th ed.
• Subjects: řízení značky; strategický management; brand management; strategic planning; příručky; elektronické knihy; handbooks, manuals, etc; electronic books
• ISBN: 9780749465162; 978-0-7494-6515-5
• Physical Description: 1 online zdroj (xviii, 492 s.) : il.

"Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation...