How to write a marketing plan

• Main Author: Westwood, John, 1947- (Author)
• Corporate Author: EBSCO Publishing (firma)
• Format: eBook
• Language: English
• Published: London ; Philadelphia, PA : Kogan Page, 2013
• Edition: 4th ed.
• Series: Creating success
• Subjects: marketingový management; marketing; plánování; marketing management; planning; příručky; elektronické knihy; handbooks, manuals, etc; electronic books
• ISBN: 9780749467135; 978-0-7494-6712-8
• Physical Description: 1 online zdroj (xii, 180 s.) : il.