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How to write a marketing plan

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Bibliographic Details
Main Author Westwood, John, 1947- (Author)
Corporate Author EBSCO Publishing (firma)
Format eBook
LanguageEnglish
Published London ; Philadelphia, PA : Kogan Page, 2013
Edition4th ed.
SeriesCreating success
Subjects
marketingový management
marketing
plánování
marketing management
planning
příručky
elektronické knihy
handbooks, manuals, etc
electronic books
Online AccessFull text
ISBN9780749467135
978-0-7494-6712-8
Physical Description1 online zdroj (xii, 180 s.) : il.

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