Brand management : principles and practices

"Brand management: principles and practices is a comprehensive textbook designed for post graduate management programmes students specializing in marketing. It explores core concepts of branding and illustrates them through numerous examples, exhibits, figures, images, case studies, and videos....

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Bibliographic Details
Main Author: Dutta, Kirti (Author)
Format: Book
Language: English
Published: New Delhi : Oxford University Press, 2012
Edition: 1st pub.
Series: Oxford higher education
Subjects:
ISBN: 9780198069867 0-19-806986-3
Physical Description: xxiii, 455 s., 16 s. obr. příl. : il. ; 24 cm. + 1 CD-ROM

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Status Description Location Call Number
Status
In house loan
Description
+ 1 CD-ROM
Location
Study room - 3rd floor Call Number 005/DUTTA,K.

Status Description Location Call Number
In house loan + 1 CD-ROM Study room - 3rd floor 005/DUTTA,K.