Brand management : principles and practices

"Brand management: principles and practices is a comprehensive textbook designed for post graduate management programmes students specializing in marketing. It explores core concepts of branding and illustrates them through numerous examples, exhibits, figures, images, case studies, and videos....

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Bibliographic Details
Main Author: Dutta, Kirti (Author)
Format: Book
Language: English
Published: New Delhi : Oxford University Press, 2012
Edition: 1st pub.
Series: Oxford higher education
Subjects:
řízení značky
obchodní značky
produktový management
brand management
brand name products
product management
učebnice
textbooks
ISBN: 9780198069867 0-19-806986-3
Physical Description: xxiii, 455 s., 16 s. obr. příl. : il. ; 24 cm. + 1 CD-ROM

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ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description
+ 1 CD-ROM
Location
 Study room - 3rd floor Call Number 005/DUTTA,K.

Status Description Location Call Number
In house loan + 1 CD-ROM Study room - 3rd floor 005/DUTTA,K.

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