Brand management : principles and practices

"Brand management: principles and practices is a comprehensive textbook designed for post graduate management programmes students specializing in marketing. It explores core concepts of branding and illustrates them through numerous examples, exhibits, figures, images, case studies, and videos....

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Bibliographic Details
Main Author Dutta, Kirti (Author)
Format Book
LanguageEnglish
Published New Delhi : Oxford University Press, 2012
Edition1st pub.
SeriesOxford higher education
Subjects
řízení značky
obchodní značky
produktový management
brand management
brand name products
product management
učebnice
textbooks
ISBN9780198069867 0-19-806986-3
Physical Descriptionxxiii, 455 s., 16 s. obr. příl. : il. ; 24 cm. + 1 CD-ROM

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information + 1 CD-ROM Location Study room - 3rd floor Call Number 005/DUTTA,K.

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