Global marketing and advertising : understanding cultural paradoxes

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Bibliographic Details
Main Author: Mooij, Marieke de, 1943- (Author)
Format: Book
Language: English
Published: Thousand Oaks, CA : SAGE, c2014
Edition: 4th ed.
Subjects:
mezinárodní marketing
cílený marketing
reklama a propagace
interkulturní komunikace
regionální kultura
export marketing
target marketing
advertising
intercultural communication
regional culture
monografie
monographs
ISBN: 9781452257174
Physical Description: xx, 395 s. : il. ; 26 cm

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Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 659/MOOIJ,M.

Status Description Location Call Number
In house loan Study room - 3rd floor 659/MOOIJ,M.

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