Global marketing and advertising : understanding cultural paradoxes

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Bibliographic Details
Main Author	Mooij, Marieke de, 1943- (Author)
Format	Book
Language	English
Published	Thousand Oaks, CA : SAGE, c2014
Edition	4th ed.
Subjects	mezinárodní marketing cílený marketing reklama a propagace interkulturní komunikace regionální kultura export marketing target marketing advertising intercultural communication regional culture monografie monographs
ISBN	9781452257174
Physical Description	xx, 395 s. : il. ; 26 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 659/MOOIJ,M.

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