Paid, owned, earned : maximizing marketing returns in a socially connected world

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Bibliographic Details
Main Author	Burcher, Nick (Author)
Format	Book
Language	English
Published	London ; Philadelphia : Kogan Page, 2012
Subjects	marketingový management internetový marketing internetové sociální sítě digitální média marketing management Internet marketing Internet social networks digital media příručky handbooks, manuals, etc
ISBN	9780749465629
Physical Description	xiv, 279 s. : il. ; 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/BURCHER,N.

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