Paid, owned, earned : maximizing marketing returns in a socially connected world

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Bibliographic Details
Main Author: Burcher, Nick (Author)
Format: Book
Language: English
Published: London ; Philadelphia : Kogan Page, 2012
Subjects:
marketingový management
internetový marketing
internetové sociální sítě
digitální média
marketing management
Internet marketing
Internet social networks
digital media
příručky
handbooks, manuals, etc
ISBN: 9780749465629
Physical Description: xiv, 279 s. : il. ; 24 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/BURCHER,N.

Status Description Location Call Number
In house loan Study room - 3rd floor 339.138/BURCHER,N.

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